Our journey begins with local African farmers who grow and harvest unique notes through natural ingredients.

We work with African distillers, using steam distillation to extract essential oil from fragrant flowers and woods.

The organic essential oils are bottled and shipped to our facility in Cape Town, South Africa for processing and quality control.

Here’s where the magic happens: Once our Chief Perfumer gets her hands on the rare oils, the development and blending begins. 

It’s time to test and experiment with all the different mixes, collaborating with top-notch perfumers to determine the final blends.

After several rounds of meticulous testing, the most revered fragrances are sent to the UK for customer surveys.

The feedback is then passed on to our Chief Perfumer and the team for further refinements.

Next, the final, final blends get approved for batch production. We made it to our first product lineup!

These carefully hand-poured fragrances are first sent to our exclusive list of Safiri Register members for priority service.

Finally, the remaining Signature and Seasonal scents are placed on our website for wider distribution, gracing homes across the UK.